We believe in transparency, accountability and doing what we commit to.
Our Story
From Humble Beginnings to a Global Standard
Built on decades of experience in diamonds and jewellery, Jasani Jewellery has grown through strong relationships, skilled craftsmanship and a consistent commitment to quality.
Today, our jewellery business brings together three distinct operations Elegant Collections, Jasani Jewellery (Unit II), and Effulgent Jewellery LLP serving diverse markets while sharing the same foundation of expertise, quality and trust.
Group Founder
A Legacy Forged with Purpose
Every remarkable journey begins with a vision. In 1966, Jasani was founded with a commitment to redefine excellence in diamond manufacturing through integrity, precision, and exceptional craftsmanship.
Built on strong family values and generations of expertise, the company has grown from a trusted local manufacturer into a globally recognised partner for leading jewellery brands. While our reach has expanded across continents, our philosophy remains unchanged creating extraordinary jewellery through ethical sourcing, meticulous craftsmanship, and an unwavering pursuit of perfection.
The founders' vision continues to guide every decision, ensuring that every creation reflects the trust, quality, and timeless elegance that define the Jasani legacy.
Leadership
Meet the visionary minds
Meet the visionary minds steering our company and guiding it towards excellence in the diamond and jewellery trade.
Mr. Madhav Jasani
Chairman & Partner
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Mrs. Praachi Jasani
CEO & Partner
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Mrs. Priyanka Shanbhag
COO, Jasani Jewellery
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Mr. Mahendra Jain
COO, Elegant Collection
View BioTHE PEOPLE BEHIND JASANI
People Who Have Built the Journey
Jasani's journey has been shaped by people who have grown with the organisation, bringing experience, commitment and knowledge that have strengthened us over the years.
OUR LEGACY TEAM
25+ Years of Growing Together
Many of our colleagues have been part of Jasani for more than 25 years. Their knowledge, dedication and understanding of our craft have played an important role in shaping the organisation we are today.
25+ Years of Experience · Commitment · Continuity
What We Stand For
Built on Experience. Guided by Values.
Our approach is grounded in the principles that have shaped Jasani over the years integrity in our relationships, excellence in our work, responsibility in our practices and respect for the people behind our craft.
OUR MISSION
Integrity
Excellence
We maintain high standards across design, manufacturing, quality and service.
Responsibility
We are committed to responsible sourcing, ethical practices and mindful operations.
Craftsmanship
We value skilled craftsmanship and continually invest in the people and expertise behind our work.
Partnership
We believe strong business relationships are built over time through trust, consistency, mutual respect and a commitment to growing together.
The Craft
Experience Meets Innovation
Fine jewellery is shaped by experience, precision and an eye for detail. At Jasani Jewellery, our artisans bring decades of expertise to every creation, combining skilled craftsmanship with the precision of modern manufacturing.
Our in-house Product Development Centre brings together design, engineering and craftsmanship to turn concepts into refined, production ready jewellery. This combination of experience and innovation allows us to develop with precision while staying true to the craft.
Where We Are
Global Presence
Built on strong relationships and a deep understanding of each market, Jasani Jewellery serves clients across India, the Middle East, the United States, Europe, Australia and Canada. Our international presence is supported by a reliable supply chain, responsive service and consistent standards of quality, enabling us to serve clients with confidence across markets.
Jewellery
Manufacturing
Mumbai, Panyu, USA
Diamond
Manufacturing
Mumbai, Rajkot, Ahmedabad
Marketing
Office
Mumbai, Hong Kong, Dubai, Antwerp, New York
Client
Base
India, USA, Brazil, South Africa, Antwerp, Middle East, Russia, Australia, Canada
Recognised for Excellence
Recognition & Credentials
Our certifications and industry credentials reflect our commitment to responsible practices, quality and compliance. They provide our customers and partners with confidence in the standards behind our work.
Walmart
Supplier of the year Awards
Walmart
Selected for 'Self-Inspection' Quality program
ISO 9001 - 2015
Quality Management System
ISO 14001 - 2015
Environmental Management System
ISO 45001 - 2018
Occupational Health and Safety Management System
RJC (CoC)
Responsible Jewelry Council Chain of Custody
RJC (CoP)
Responsible Jewellery Council Code of Practices
SCS
Supply Chain Security Certified Diamond Handler
LEEDS
LEED certified Green Building certification with "Platinum" Rating
SCAN
Supplier Compliance Audit Network
SMETA
Sedex Members Ethical Trade Audit
GMP
Good Manufacturing PracticeYour Vision. Our Expertise.
From concept and product development to refined manufacturing, we bring the expertise, technology and craftsmanship to turn your ideas into exceptional jewellery. Let's create something meaningful together.
